SEO Strategies for Travel Marketeers

Attend ABTA’s practical training day to stay up to date with the latest developments in search engine optimisation (SEO) strategies, techniques and copywriting for travel businesses of all sizes.

Early bird rates will expire on 11 January.

ABTA’s practical training day will provide up-to-date guidance on search engine optimisation (SEO) strategies, techniques and copywriting for travel businesses of all sizes.

As online behaviour and search engine marketing continue to evolve at a remarkable pace, SEO has become a critical element of travel businesses’ digital marketing strategy. Engaging content and well executed SEO strategies will help attract visitors to your website, whilst a poor digital experience can drive customers to your competitors. Understanding this complex customer journey and placing it at the heart of your SEO and content strategy is crucial.

Covering technical, on-page and off-page SEO, the training will show you how to improve your SEO and maximise your online presence’ effectiveness. Learn how to create a holistic SEO content strategy and optimise both content and website across desktop and mobile. Consider ways to review, measure and track your current SEO strategy and performance, and explore AI’s impact on SEO today and tomorrow.

Attend this training day to receive comprehensive practical guidance from digital marketing experts and hear travel industry case studies from your peers.

Venue Location: ABTA, 30 Park Street, London, SE1 9EQ, United Kingdom